The highly publicised Calvin Ayre has announced his retirement from Bodog. In a statement released on bodoglife.com he said that this was a planned retirement and that he would be also giving up operational control of the company.
In recent times, we have seen the marketing campaigns of Bodog move out of America and into other areas like Europe and Africa. Although there doesn’t seem to be a link between his retirement and their change of marketing strategy, it certainly does look like a new Bodog era is upon us. The coming months will help develop our understanding of what markets they will look to strengthen their presence in.
Ayre, who has never been short of camera time, will be spending more time at his home in Antigua and working more with the Calvin Ayre foundation.